How Does CNN Defend Fourth Place? By Changing The Subject

With CNN’s ratings dropping , and its sister network HLN reaching historic heights , the spin when it comes to defending the network takes on extra significance. For CNN/U.S. President Jon Klein , it sounds like the path relates to changing the topic from ratings to ‘journalism.’ Will it work? TVNewser obtained a transcript of a call yesterday from Klein to his staff, in which he addresses the ratings issue. Here’s part: Yes, our ratings in prime were down in October. Remember – we

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